Taxi
Pre-negotiate the fare in WST
Taxis line up at the wharf gate on cruise days. There is no meter system in Samoa — agree the fare before you get in. Wharf to town centre is WST 10–15 (USD 4–6); to the Stevenson Museum at Vailima with a 90-minute wait is WST 80–100; a full-day vehicle for the south-coast loop (To Sua, Lalomanu, Sopoaga) is WST 300–400. Cash only. USD accepted at a worse rate. No Uber, no rideshare.
Currency
Samoan tala (WST); USD accepted at tourist sites
WST is the only currency for the market, local restaurants, and inland tourist sites' official prices. USD is widely accepted at To Sua, Piula, the museum, and most taxi drivers, but at a rate that favours the vendor — expect 2.5 WST per USD rather than the bank's 2.7. ANZ, BSP, and Samoa Commercial Bank ATMs near the seawall dispense WST against Visa/Mastercard with a WST 5 fee. Small notes are gold; nobody breaks a WST 100 cheerfully.
Day trip
To Sua + south-coast loop, full day
The standard day is the south-coast loop via the cross-island road: Papapapaitai Falls viewpoint, To Sua Ocean Trench (WST 25, swim down a ladder into a lava pool), lunch at Lalomanu or Saletoga, then back via the coast road past Sopoaga Falls. Allow 7–8 hours. Ship excursions run USD 120–180; independent taxi for the same loop is WST 300–400 for the vehicle, split four ways. Don't try to add Stevenson Museum on the same day — it's the opposite direction.
Dock
Matautu Wharf, walkable to town
Ships berth at Matautu Wharf on the east arm of Apia Harbour. From the gangway it is roughly 1.2 km west along Beach Road to the seawall promenade and Mulivai Cathedral — a flat fifteen- to twenty-minute walk in tropical heat. The wharf gate has a covered welcome area on cruise days with handicrafts, fresh coconuts, and taxi drivers. No shuttle bus is laid on by the port; ships occasionally provide one to the town centre.
Dive sites
Modest diving, better snorkelling
Samoa is not a marquee dive destination — visibility is solid but reef variety is narrower than Fiji or the Solomons. AquaSamoa runs two-tank trips out of Apia for certified divers; book ahead with confirmed pickup at the wharf. Snorkelling is the better port-call call: Palolo Deep Marine Reserve is a fifteen-minute walk west of the wharf with a drop-off accessible from shore for WST 10 entry.
Beach clubs
Lalomanu is the day-trip beach
Apia town itself has no swimming beaches — the harbour is working water. Lalomanu on the south-east tip of Upolu (90 minutes by road) is the postcard option: white sand, turquoise water, day-use fees of WST 10–20 per person at individual fale operators. Return to Paradise Beach near Lefaga is a closer alternative if To Sua is the main goal of the day. Bring reef-safe sunscreen; reef ecosystems here are protected.