The cruise line is betting you'll drink less than you think. On an $85-a-day package — gratuity already stacked on top — that bet usually pays off for them.
The cruise line has a number in its head, and it is not the one on the package sticker.
It is the number of drinks they expect you to actually finish. Not the number you picture on the booking page — daiquiri at breakfast, wine at lunch, three cocktails by the pool — but the real number, the one you hit after a port day, a nap, and a dinner that ran long.
That gap, between the drinker you imagine and the drinker you are, is the entire business model.
every day of the sailing on the premium packages (Royal Caribbean, Carnival, MSC), per GoCruiseTravel.com's read of 2026 beverage rates
Here is the part nobody does before they hit "add to cart": the math.
The math nobody does at checkout
A Royal Caribbean Deluxe package runs about $72 a day on the average ship, and then an 18 percent gratuity lands on top, so you are really paying around $85 before you have had a sip. Carnival's CHEERS! is $69.95 bought ahead, or $83.94 once the 20 percent service charge is added.
Call it $85 a day, round numbers.
Most cocktails and wines by the glass run $12 to $15. Divide $85 by $13 and you get your breakeven: a little under seven drinks. Every day. Sea day, port day, the day you felt off after the lobster.
It is 11am on a sea day. The pool deck smells like sunscreen and someone's coconut rum, the bartender already has your order half-made, and the package feels like the smartest thing you ever bought. On the right trip, it is.
But here is the part the fantasy skips: on port days you are not on the ship. You are in Cozumel, or Santorini, or a tender line, drinking nothing the package covers for eight hours. A seven-night Caribbean cruise might have three or four port days, which means your "unlimited" week is really three or four drinking days doing the work of seven.
There is a number I promised you. It is six — six real drinks a day, every day, before the package beats paying as you go. Most people, honestly, are a three-or-four-drink cruiser who books like a six.
What it actually costs, line by line (2026)
The packages are not the same, and the differences are where the money hides. Gratuity stacking, daily caps, and per-drink price limits all move the real number.
| Cruise line | Package | Price/day (2026) | Gratuity | Daily cap | Every adult must buy? |
|---|---|---|---|---|---|
| Royal Caribbean | Deluxe Beverage | ~$72 (range $55–$90+) | +18% | none | Yes |
| Carnival | CHEERS! | $69.95 pre / $74.95 onboard | +20% | 15 alcoholic/day | Yes |
| Norwegian | "Free at Sea" (promo) | "free" + ~$28.50/day gratuity | baked into that charge | none stated | Per stateroom, 21+ |
| MSC | Premium Extra | ~$85 (4+ nights) | 18% included | 15 alcoholic/day | Usually |
| Princess | Plus (bundle) | $65 (also wifi + tips + some meals) | included | 15/day | Bundle: yes |
| Virgin Voyages | Bar Tab (no package) | pay-as-you-go + bonus credit | included in price | none | No |
A few things jump out. Norwegian's package is "free" — except for the roughly $28.50 a day in gratuity you pay on a thing that is supposedly free, a bit more on short sailings. Princess folds drinks into a bundle with wifi and gratuities, so it is doing more work than a pure bar package. And Virgin skipped packages entirely: you load a Bar Tab, you drink it down, and nobody makes your cabinmate match you.
Two wrinkles worth knowing. Only Royal Caribbean still has no daily count — Carnival, MSC, and Princess all cap you at 15 a day. And that six-drink breakeven is for the paid roughly $85 packages; Norwegian's "free" version only has to beat its own $28.50 gratuity, so a couple of drinks a day already covers it.
the mandatory 20% service charge on a package marketed as free
You can line all of these up by what is actually included at GoCruiseTravel.com, which is the only honest way to compare a "free" package against an $85 one.
The rule that gets people: everyone in the cabin pays
This is the one that turns a maybe into a no.
On Royal Caribbean and Carnival, if one adult in the stateroom buys the alcohol package, every adult of drinking age in that room has to buy it too. The rule exists to stop two people sharing one package, which is fair enough, but the effect on mixed couples is brutal.
Picture it: one of you drinks six a day, the other has a glass of wine with dinner and a coffee in the morning. You cannot buy one package. You buy two, at about $85 each, $170 a day, and the wine-with-dinner partner is now quietly subsidizing the bar for the whole ship.
Virgin does not force this at all. Princess's standalone drink package does not either — though its popular Plus fare bundle does make the second adult buy in. It is worth knowing which lines make your partner pay for your habit before you book the one that does.
They tried to switch it off at the beach
Here is the 2026 cautionary tale.
Norwegian announced that, starting March 1, 2026, its drink package would no longer work at Great Stirrup Cay, its own private island. Water and juice would stay free, but the cocktail you prepaid would become a separate island-only purchase. Cruisers called it a money grab.
Then something rare happened: the line backed down. After the backlash, Norwegian delayed the change, then reversed it entirely, and now honors the package on the island indefinitely.
So for now your package still pours at every line's beach — CocoCay, Ocean Cay, Princess Cays, Great Stirrup Cay. But the episode is the whole lesson in miniature: "unlimited" is a marketing word, the terms live in the footnotes, and the lines will keep testing where they can draw a line in the sand.
So — should you buy it?
Is the cruise drink package worth it?
Buy it only if you will genuinely average six-plus drinks a day, every day, on a sailing with more sea days than port days. If you are a two-or-three-drink cruiser, or your cabinmate barely drinks on an all-adults-must-buy line like Royal Caribbean or Carnival, skip it and pay as you go — or pick a line like Virgin or Princess that does not force the whole cabin in.
The honest test is not "do I like a drink." It is "will I, on this specific trip, drink six of them a day for seven days straight, including the days I am hungover and the days I am ashore." Answer that one truthfully and the package stops being a gamble.
The full what's-included breakdown for every major line is at GoCruiseTravel.com. The package is a bet. Now you know which way the house leans.
for the full base-fare breakdown — see What's Actually Included in Your Cruise Fare (https://www.gocruisetravel.com/en/guides/cruise-fare-whats-included) for how the daily service charge stacks up — see Cruise Gratuities Guide (https://www.gocruisetravel.com/en/guides/cruise-gratuities-guide)